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          NIRACHA KITRUGSA

    

NIRACHA.KRS@GMAIL.COM

(+66)95-496-6493

Results-driven and innovative professional with a strong background in managing diverse aspects of branding, marketing, and customer experience. With a Master of Management in Innovation and Entrepreneurship, combined with a Bachelor's degree in Fine and Applied Art, specializing in Textile Design, I bring a unique blend of creativity and business acumen to the table.

I am now seeking an exciting opportunity within a global corporate environment, where I can leverage my skills, passion for sustainability, and creativity to contribute to the organization's success. With a proven ability to deliver exceptional results, I am confident in my ability to make a meaningful impact and drive the company forward.

Work Experience

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JUL 2022 - PRESENT

BLUEBIK GROUP

Business and Technology Consulting Firm  l  Bangkok Thailand

Senior Experience Designer

  • Improved user experiences through up-to-date knowledge of UX trends and tools

  • Aligned projects with timelines, ensuring adherence and reporting progress

  • Developed user personas, journey maps, wireframes,interfaces, and conducted usability testing

  • Coordinated and empowered team members to achieve collective targets

  • Collaborated with the development team to ensure high-quality product delivery

  • Supervised UX Designer team, maintaining high morale and productivity

  • Worked on the following projects:
    - Loyalty Management Platform
    - Mixed Sources of Funds Payment Feature 

    - Back-office Management System
    - Project Management System for Human Resources Team

DEC 2018 - JUN 2022

MORELOOP

Sustainable textile startup l Bangkok Thailand

3 positions in different years

GENERAL MANAGER AND COMMUNICATOR ( DEC 2020 -  JUN 2022 )

Key Achievements

  • Developed investor pitch and received 5 notable awards within a year

    • Low Carbon Award, Seed Award founded by UNEP, UNDP, IUCN

    • Unilever Foundry Mentorship Program, Unilever Foundry

    • 4 Revs Innovation Challenge

    • Most Creative Business of the Year, Creative Talk

    • Top 10 Finalist of Impact Makers, Impact Collective

  • Increased company revenue by 50% in the first year.

  • Prevented 206,410 kgCo2e of CO2 emissions by upcycling surplus fabrics.

  • Led the proposal to obtain the Circular Mark, a circular product label for sustainable products.

  • Improved internal operational processes, increasing production capacity by 60%.

  • Created over 350 Facebook posts, comprising 90% of the company's organic content within a year.

       

Funding and Strategy

  • Participated in incubation programs, seminars, and meetings, and delivered keynote speeches as a company representative.

  • Analyzed pain points, business opportunities, trends, and risks from internal and external stakeholders.

  • Developed sustainable strategies with CEOs, including outlining milestones, priorities, and execution plans for 3 business models.

  • Enhanced overall operational processes to ensure efficiency and effectiveness.

  • Collaborated with potential partners for business opportunities.

  • Achieved company goals in funding, revenue, profit, product, and engagement performance.

Management

  • Recruited new employees and provided support to current employees.

  • Handled purchase requisitions, payments, and petty cash processes within the approved budget.

  • Supported general administrative tasks, logistics arrangements, office supplies, and renovations.

  • Repurposed waste into functional items using reuse, recycle, and upcycle methods.

  • Coordinated efficiently with cross-functional teams.

  • Conducted presentations and brochures for corporate clients' procurement teams.

  • Responded to customer inquiries and packed parcels for shipment.

Marketing 

  • Worked closely with CEOs to plan marketing budgets and activities to increase brand awareness, sales revenue, and customer engagement

  • Built, managed, and maintained e-commerce platforms (Facebook Shop, Line MyShop, Shopee)

  • Created and scheduled daily content for social media platforms

  • Calculated carbon emissions for carbon footprint hangtags

  • Designed artwork, edited photography, and provided design briefs for graphic designers

  • Prepared online and offline marketing materials for sales and marketing activities

 

CONTENT CREATOR & DESIGNER  ( JUN 2019 )

  • Produced engaging content for social media platforms

  • Developed visually appealing presentations for B2B customers

  • Organized and facilitated textile workshops

 

VOLUNTEER ( DEC 2018 - JAN 2019 )

  • Produced engaging content for social media platforms

OCT 2019 - MAY 2020

FOSBURY & SONS

Co-working space and serviced office space l  Antwerp Belgium

Intern

 

  • Assisted in the development of expansion and innovation strategies

  • Conducted extensive market research and analyzed real estate reports

  • Created and administered surveys to gather valuable customer insights

  • Contributed to the formulation of expanding business plans

DEC 2017- DEC 2018

STA TRAVEL

The world largest student and youth travel agency l Bangkok Thailand 

 Web Content Executive 

  • Monitored industry trends and analyzed sales reports to gain deep customer insights for customer insights in Thailand and other regions ( Asia Pacific, Europe, Americas )

  • Developed effective marketing tactics aligned with global campaigns and budgets allocation

  • Oversaw content creation across various channels, including website, e-newsletters, and social media platforms

  • Collaborated with marketing agencies to optimize online advertising efforts

  • Executed impactful digital marketing campaigns, leveraging SEO/SEM, e-mail marketing and display advertising to drive brand awareness and engagement.

  • Improved website performance and collaborated with programmers to ensure seamless functionality

  • Organized and executed promotional activities, fostering partnerships with press and travel bloggers for increased brand exposure

APR - DEC 2017

THE STANDARD

News & media company l Bangkok Thailand

Assistant Manager & Administrator

Follow former CEO of Daypoets ( previous company ) to build The Standard as a new business 

  • Left Daypoets, my previous company and joined the CEO in establishing The Standard a new company.

  • Provided comprehensive administrative support to the general manager, ensuring smooth operations

  • Managed reimbursement process and recorded assets

  • Coordinated and liaised with various teams and departments within the organization

  • Conducted market surveys to gather market intelligence and reported findings to the Editorial and marketing team     

OCT 2016 - APR 2017

DAYPOETS

Publishing & media Company l Bangkok Thailand

Digital Media Coordinator

  • Maintain schedules for Digital Marketing Manager

  • Coordinated with programmers and editorial teams to ensure timely and accurate content delivery

  • Update content on Godaypoets (online book store)

  • Handled administrative duties, including data entry, scheduling, and document management

  • Transcribed interview files and maintained schedules for team members

  • Record and archive books to transfer from physical old books to be an online database

MAR - MAY 2015

ISSUE THAILAND

Fashion Brand l Bangkok Thailand

 Public Relation Intern

  • Orchestrated successful fashion collection presentations on Facebook and Instagram

  • Organized "Little Help Nepal" charity fundraiser for earthquake victims

  • Cultivated strong relationships with journalists, stylists, and influencers

  • Assisted with photography and Instagram management during Elle Fashion Week Spring Summer 2015

Public Speaking

JAN 2022

SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS)

Centre for Experiential Learning | College of Lifelong and Experiential Learning

Topic: Thai language, culture, and business

Audience: Singaporean students

 

DEC 2021

BAMBOO BUILDERS

& GIG ACADEMY

Regional Impact Program

Topic: Sustainable business, the Fashion industry in Thailand, and Thainess 101

Audience: ASEAN students

 

AUG 2019

SCG EXPERIENCE
Home and living solution

Topic: Upcycling Think เพื่อโลก

Audience: SCG Experience customers

 

EMBASSY OF THE KINGDOM OF BELGIUM IN THAILAND 

Thai-Belgium Alumni Representative

Topic: Traveling & Packing from Thailand

Audience: Thai Students

 

AUG 2022

Professional skills

LANGUAGES                         Thai , English 

ART & DESIGN                       Adobe Photoshop, Adobe Illustrator, Adobe Lightroom

DIGITAL MARKETING              Copywriting, SEO, Google Analytics, Business Suite,         

                                                                  Facebook Ads Manager, CMS, WordPress, WIX, Shopify, 

                                                                  Line MyShop, Shopee, Facebook Shop

DATA ANALYSIS                     Google Sheets, Microsoft Excel

 

Education

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MASTER OF MANAGEMENT

( MSc. INNOVATION AND ENTREPRENEURSHIP )

Antwerp Management School, Antwerp, Belgium

Academic track: DISTINCTION

Relevant Subjects:

Creative Thinking, Business Planning and Modeling Entrepreneurial Strategy, Finance for New Businesses,

Marketing for Innovations, Technologies of Tomorrow, Entrepreneurial Selling, Growth Strategy, Start-up Bootcamp, Strategic Design Thinking, Corporate Entrepreneurship,

Emerging Asian Economies, Global Leadership Skills

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BACHELOR OF FINE AND APPLIED ART
( TEXTILE, COSTUME,GARMENT AND FASHION DESIGN )

Thammasat University, Bangkok, Thailand

 

Academic track: 2ND CLASS HONOURS

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  • 2020 - 2021

  • 2012 - 2016

Showcase

SELECTED SHOW

ART & DESIGN EXHIBITION

INTERNATIONAL PROJECT

2016

THAI CREATIVE SHOWCASE

Central Festival Eastville, Bangkok, Thailand

2016

FDC INTERNATIONAL FASHION

CO-DESIGN RIDE THE POWER OF ASIA

Queen Sirikit National Convention Center,

Bangkok,Thailand

2016

PASTRAPORN17

HOF Art Residency, Bangkok, Thailand

2015

RE-EDIT

Fine and Applied Art Workshop, Pratumtanee,

Thailand

2013  

JOR.MOR.

Fine and Applied Art Workshop, Pratumtanee,

Thailand

2013 - HERE COMES EVERYBODY ,

“ WE'RE OPEN 打開-當代藝術⼯作站

OCAC(Open Contemporary Art Center), Taipei,

Taiwan

Student Jobs

2019 

2020 

NIMMAN HAEMIN RESTAURANT

Thai restaurant. Antwerp, Belgium

Server/ Bartender

TANIN URBAN STREET WINE

Wine bar. Antwerp, Belgium

 Bartender

2014

SIXFLAGS GREAT AMERICA

Amusement Park. Illinois, USA

 Culinary Service

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  • E-mail
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  • Instagram

THIS WEBSITE WAS DESIGNED BY NIRACHA KITRUGSA

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